2 Powerful Ways To Make A LOT More Money In Your Service Business

Last week I promised you something big for everyone in the service industry.

And that means anyone who sells a service to clients, and includes accountants, mortgage brokers, chiropractors, IT specialists, masseurs, web developers, financial planners, gardeners etc etc etc.

You get the point. What you’re about to discover covers nearly every business.

Now, if you were expecting some revolutionary, complicated marketing plan then I’m sorry. You’re going to be disappointed.

But…

…if you want something that’s really easy to implement, and will make a massive improvement to your business then you’re really going to love this.

Now, the secret here is implementation. These two things I’m going to tell you to do are very simple, but will only work if you actually do them!

OK, here goes.

First. When one of your clients refers a new client to you, you MUST thank them. Send them a box of chocolates with a card which thanks them and lets them know how grateful you are that they consider your service worthy of recommending to other people. Let them know that you really appreciate it, and that the box of chocolates is a small token of your appreciation.

If you don’t want to send chocolates, send something else like flowers or movie tickets.

You see, the trick here is to make people feel appreciated. We all love that!

And once you do this, the referrer will be more active in looking for other people to suggest, just because you’ve made them feel good and appreciated.

So simple, yet so few people actually do it.

I know one person who referred (literally) dozens and dozens of people to somebody’s conveyancing practice. And do you think the conveyancer ever bothered to thank him? Did the conveyancer ever send him a bottle of wine for Christmas, or a card? Did he even call him up, just ONCE to say “Thank You For The Business?”

Nope. And what happened? This guy I know decided not to refer anyone else to him.

Think about how much money could hinge on something so simple!

Second. Start up a monthly newsletter. OK, this takes a little bit more time but is so worthwhile, especially for larger transaction businesses (like mortgage brokers and so on).

No doubt you’re aware that it takes (roughly) 8 times as much time and money to accumulate a new customer than to keep an existing one.

A newsletter lets you continue to showcase your skills and talent. It puts you in front of your customer so often that next time they need your service, you’ll be the ONLY one they think of!

And what does it cost? About $1 a month for an envelope, a stamp and to print it up.

$1! If you make $1,000 per customer or transaction, and you get a customer returning in 3 years time because of your newsletter, you’ll get that $1,000 for the massive cost of…36 bucks! You can’t argue with these economics!

Not only that, but people will be more inclined to use you more often, simply because you get to keep contacting them about your services, while you showcase your abilities.

And newsletters don’t need to be difficult. Just keep them personal and friendly. Put in article on what’s happening in your industry, some tips, a couple of jokes, a couple of client stories and so on. It can be as
little as 2 A4 pages long.

But be careful. Don’t fall into the trap of emailing it out! Email has such a low perceived value compared to snail mail. If its worth doing (and it is) then take a bit more time and send them through the damn mail. The
effect on your customer will be dramatically better.

Anyway, just remember that these tips are only good if you take a bit of time to implement them.

Why not spend an hour a day working ON your business instead of IN your business. Even half an hour is better than nothing. Use that time to implement these ideas, and over time you’ll see more and more work coming your way.

Now, before I finish up, I should mention that I’ve written a Free Report titled “4 Dead Simple Ways To Get A Flood Of New Customers To Your Business, And Have Them Happily Filling Your Wallet With Cash!”

Its available NOW on my website (http://www.salescomefirst.com), so hop on over there and click on the Free Report link.

And if you have any questions, feel free to contact me via my website.

Until next week, take care.

hugh-thyer