admin | 
07 27th, 2009| 
I’ve been writing these articles for a while now and I was looking back at them the other day and I realised how much information there is in there.
So I thought “What the hell. Why not make it a bit easier for you all”.
Now, I have to warn you, there is a LOT more to writing copy than this. I could list all sorts of things, like different ‘copy clicks’ you can use to build up your letter, future pacing, even the formatting of subheadings. In fact, I could go on and on about all sorts of tiny details. In my world, the use of one word over another becomes critical, almost an obsession. In fact I’ve got word documents full of expressions for different markets and 3 books full of words and phrases that are used for selling.
But even in the archives of this blog you’ll find heaps of hints, tips and ideas you can use to make your sales copy pack a bigger punch than Mike Tyson.
But for now, these are the most important things you need to get right. They’re the main things you should have in your letter.
These are the 9 most important articles I’ve written to date on the specifics of writing copy, so enjoy…
Now, lets not forget that your sales page is part of a bigger picture, so keep it in the front of your mind.
http://salescomefirst.com/systems/
Now, lets get your damned envelope open. Probably not as relevant in the internet market but important none the less…
http://salescomefirst.com/getting-your-mail-opened/
http://salescomefirst.com/how-to-get-your-mail-opened-part-ii/
OK, lets grab ‘em by the eyeballs and force them to read!
http://salescomefirst.com/how-to-get-your-ads-and-sales-letters-read/
Make sure you write in a way that’s going to make people want to read…
http://salescomefirst.com/a-simpler-and-more-effective-way-to-write-your-advertisment/
Don’t forget to PROVE your point
http://salescomefirst.com/why-testimonials-mean-lots-of-customers-for-your-business/
And make an absolutely irresistable offer
http://salescomefirst.com/how-to-create-an-irresistable-offer/
Want to convince people? You’ll never do it if you’re not prepared to put your money where your mouth is with an exciting, compelling guarantee
http://salescomefirst.com/how-to-use-guarantees-to-increase-your-sales/
And finally, ASK FOR THE MONEY!
http://salescomefirst.com/writing-order-forms/
As you can see, there’s so much information for you to go on there that you’ll be able to write solid sales copy IF you follow it.
Of course, there are heaps of different articles in my blog that cover so many topics on writing copy and marketing so jump in and check them out too!
Now, the articles I’ve linked to here are good information. But they’re the tip of the iceberg as far as sales copy is concerned. They’re just the start of your journey.
To give you an idea what’s involved in making the step to writing top quality copy next week I’m going to let you in on how much study and education I do in a typical week.
You’d be surprised how much you need to do. And what’s more, even the world’s top copywriters do as much or even MORE than me!
Keep an eye out for it.
All the best,
Hugh
<Are you looking for a copywriter for your next project? Contact Hugh at www.salescomefirst.com to discuss your needs>
