Sales Come First

If you’re in a conventional business and you want your own marketing system up and running quick smart then here’s probably the simplest way to do it.

The best news is that it’s easy to do and anyone can do it.

I will point out that you’ll get better results if you do get this done professionally, but if you’re starting out or your budget is tight then this is a great way to get some business, bring some money in and then re-invest it.

First, get an MP3 player, or the microphone on a computer or Skype. Get someone to ask you some questions about your business. Now the questions should lead you into topics like:

- what kind of benefits people will get from your services

- what problems people will experience if they continue to ignore the problems that your business solves

- why you do it better than your competitors

- what is unique about your services

- your offer

- how people can contact you

Get it transcribed, and there are heaps of places that do it. Just use google to find one. Tidy it up a little bit if it needs it, but don’t waste time changing it.

THEN write up a small flyer. Could be A4, A5 or even a smaller newspaper ad. Follow a simple format like headline, introduce the problem, tell them you’ve written a report to help them, what’s in it (bullets) and how to get it.

Could be a 1800 number if you’re in Australia, or whatever free numbers you use in your part of the world. I use these guys http://www.cheap1800numbers.com.au/ but you can search around for the best deal. Have a recorded message to take their details, or you can redirect it to your own number.

Then start delivering flyers in your local area, or the area you think you’ll get business in. Or use them at trade shows. Wherever your prospects hang out. Or you can put a small ad your local newspaper or trade publication, or even promote it on your website.

A simple ad is:

Free Report Reveals: How to blah blah blah. Call XXXX.

Of course, the more you tell the more you sell, so get as much in your ad as you can.

Now you’ve got a simple marketing system, there are no excuses.

If you’ve got any questions please let me know.

All the best,

Hugh – who is between houses at the moment and currently on dialup – hence no signature!

P.S. If you’re in business I’ve just put together an offer just for you. You get a review of your marketing, a 45 minute phone consultation and a full written report which will include one or more ideas that will put at least $2,000 in your pocket within 2 weeks of implementing it. If not I will refund your money in full. Cost is $197 but for subscribers only it is $127. This offer is so new it hasn’t even hit my website yet.

P.P.S. If your business is internet based then you’ll find that you can use the marketing system I described in your business quite easily, and with only a few modifications.

<Are you looking for a copywriter for your next project? Contact Hugh at www.salescomefirst.com to discuss your needs>

It’s times like these that I think you’re lucky that you subscribe to these articles.

I say that without any ego because tonight you’re going to get something that’s actually very valuable.

It’s a swipe file with a difference. Why?

This swipe file has ‘No Words’.

The reason for this is quite simple. Its my private file of little pictures, images, word art etc that I use to add spice to my sales messages.

“Remember your text books?”

Man they were hard to read. Actually, with so much text and nothing to break it up it actually becomes weary on your eyes, and this kills readership.

To break things up, try…

Different fonts
 

I especially like Georgia, Courier and Verdana.

Bold

Italics

Underlined

Centred

Different colours

Even put things in quotes. Actually, did you know that…

“Headlines in quotes outperform ones without quotes”

Interesting, huh.

A favourite of mine is…

…a bold subheading

over a couple of lines

in bold, with elipses (…) where I’ve put them!

You can even indent some sections to make them stand out.

Then of course there’s some of the things in this file I’ve attached.

hughs handy images

Enjoy. Its a little gift to you.

All the best,

Hugh Thyer

<Are you looking for a copywriter for your next project? Contact Hugh at www.salescomefirst.com to discuss your needs>

This is literally from my recent in the trenches experience.

You see right now I’m renovating a house. If you haven’t done it you’re probably thinking ‘Awwww, how nice’. But if you’ve done it before you’re probably thinking ‘You poor barstad. Why the hell did you do something so STUPID?’

Anyway, right now I’ve got walls and a roof. Nothing but mud outside and nothing in my floors except a termite infested subfloor and some stumps – less than there were originally. But damn it I want to get it done and get my family back in it.

So when the restumper said the only way to get there quicker was to dig around the bearers and get more clearance around the joists, I did it. So far I’ve removed about 5 cubic metres of dirt and this stuff’s like concrete in places. Even had to hire a jackhammer to get through some of it. I’ve got a lung full of dirt to cough up and my arms, back and neck ache constantly.

So why am I telling you this?

Its because sometimes you have to roll up your sleeves and get it done. Gotta put in the hard yards to make it happen. In fact it’s often what separates the successes and the ‘wanna bes’. And the best part is…anyone can do it. You don’t need any special skills or experience. Get in and give it your all and what happens is:

- you find the people you need help from

- you work out the best way to do things

- your customers love you and want to keep spending with you because you’re busting your gut to delight them

Take MASSIVE ACTION.

It’s exactly what I’ve done. I’ve had a house full of people doing quotes and work. At times I’ve had a carpenter, electricians and an excavater all working around each other while I explained what I wanted to a tiler. Even had to buy a separate diary just to keep track of it all.

And tomorrow? Well, my restumper wants to push me back a week because my floor wont be fully dug. Think I’m going to listen? Hell no. It’ll be ready by the end of next, come what may. Massive action my friend, massive action.

I do it in my business too. We all should. Get things done better, faster and more often. There’s no reason anyone can’t do it. Take massive action and all the skills will come. So will the clients and the money. The richest people aren’t the best. They’re simply the hardest working.

Is Donald Trump the best developer? Bill Gates the best computer programmer? Did Richard Branson put Virgin Air together easily, or did he struggle and bust his gut to do it? Plenty of talented people without olympic medals. Plenty of elite athletes who aren’t the best but are simply the hardest working.

Anyway, it’s late and I’m putting the finishing touches for my new campaign for another couple of hours before bed. What will you be doing tonight?

All the best,

Hugh Thyer

PS Next week is junking it up/visual elements. Promise.

<Are you looking for a copywriter for your next project? Contact Hugh at www.salescomefirst.com to discuss your needs>