admin | 
04 21st, 2010| 
I’ve heard all sorts of strategies to keep returns down.
One of them (from a famous marketer I might ad) is to wrap your product in lots of bubble wrap and masking tape so if someone wants to return it there’s no way they’ll ever get it back in the box or envelope.
Personally I don’t like these kinds of strategies. I prefer good old quality products instead of tricks and gimmicks.
But there is a way you can keep your clients as fans. What happens is when they get your product hits their doorstep they immediately question whether they made the right decision.
So a good old fashioned stick letter makes a huge difference. As the name suggests its job is to make the sale ’stick’ by reassuring the buyer that they’ve made the right decision.
So, what goes into a stick letter?
Well, you need to put their mind at ease that they’ve made the right decision. Walk them through their purchase and what they get. And walk them through the product too. Then remind them of your offer and your guarantee. Even better, give them a surprise bonus.
This’ll make them as happy as the cat that got the canary. Those uneasy feelings will be gone. You’ve given them confidence in their purchase and even thrown something else in for good measure.
It means you grabbed them at a point where they might be feeling insecure and turned them into a fan.
Neat, huh?
Well, I can do better. Here’s a stick letter written by Dan Lok that I grabbed and critiqued for an investing/marketing group I’m involved with. Have a look at it and my explanation. Even if you sell a service, not a product this kind of letter will go a long way building a relationship with a new client as soon as they book. Just click on the link…
Next week I’m going to talk about drilling down into certain niches, or target markets. I reckon it’ll be one of the most profitable articles I’ve ever written.
All the best,
Hugh
<Are you looking for a copywriter for your next project? Contact Hugh at www.salescomefirst.com to discuss your needs>
