Sales Come First

This is a short lesson this week, but its very important.

Its about your mind frame for writing excellent advertisements and sales letters. I know that a lot of you have your own businesses and prepare your own advertising.

Essentially, you need to be in a positive frame of mind. If you’re in a negative frame of mind, then you wont write well.
Also, you need to feel positive and energised. After all, how you you fuse your sales letter with positive energy and enthusiasm when you feel tired and dis-interested.

If you’re not in the right mood then here are a couple of things you can do.
1. Don’t write. Go do some paperwork, catch up email correspondance etc until you ARE in the right frame of mind, or
2. Go and do something else that WILL put you in the right frame of mind. Playing with your kids (if you have them) is a good one, as is spending time with your spouse. These things always get me going because they remind me why I’m writing in the first place, and that enthusiasm will spill over into your work. Maybe you can go and look at real estate you dream about, or cars you’d LOVE to own. Again, sometimes the finer things in life can easily shake you out of your slump.

Now, when you’re working make sure you’re not distracted. You need peace and quiet and if you try to write when you can’t get it, then dont even try. Just wait until things are quiet and then get to work.

I always laugh when I hear the story of the mother of 3 who started up their own business while their kids were young. Quite frankly, I find it difficult to believe they could concentrate long enough to do anything of much quality with all the interruptions. The vision of somebody furiously working away, surrounded by (but not disturbed by) a house full of noisy kids might paint a strong, emotional (almost romantic) picture of hard work leading to success, but its far from the truth.

The reality of all these distractions is a poor quality job. So dont be fooled into thinking you can bravely forge ahead despite any distractions.

If you’re running your own business, then you need to remember that this is YOUR JOB. Even if its a part time job now, you need to decide whether you’re serious about it or not. And if you are, then make sure you take it seriously and give yourself every opportunity to succeed.

When you work, you WORK. And that way you get to enjoy the time when you’re NOT working much more.
Next week I’m going back to an old favourite…testimonials! I want to give you a killer tip on making the most out of your testimonials, and what your testimonials should really say about you!
All the best

Hugh Thyer
www.salescomefirst.com