Do you remember that kid at school that never got picked for a sport? Or during recess would always go past the other kids playing a game, but was never asked?
It was terrible for them. To feel unwanted and unloved.
But sometimes, somebody would call out for them and yell “Come on, join in!” And they were the happiest kid out there.
Look, adults are no different. We all want to feel as though we’re loved and wanted.
This weekend I was at Pete Godfrey’s Inner Sanctum conference. And everyone in the room BELONGED. We’re all like minded individuals, focussed on our success in business. And you want to know what? Most of us go through every day surrounded by people who DON’T share our vision, our goals and our dreams. They could be our employees, colleagues, people you do sports or some other activity with. Even our families. But in that room we all belonged, and we FELT it.
Belonging is a huge emotion. People want to feel as though they belong to something special, to people who want us there. Its a great feeling, and can be used to great effect in your advertising. Do you tell people that they’ll be like minded people with your product or service? Do you have recognisable people in your testimonials? Do you make people feel welcome and special in your business?
This is a great emotion to tap into when you write your advertising. So make sure you tap into it.
Next week we’re going to talk about one final emotion. It’s a brilliant one to really get people’s emotions running hot. Can’t wait to give it to you.
All the best
Hugh
<Are you looking for a copywriter for your next project? Contact Hugh at www.salescomefirst.com to discuss your needs>
