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	<title>Sales Come First</title>
	<link>http://salescomefirst.com</link>
	<description>copywriting and marketing tips for your business</description>
	<lastBuildDate>Tue, 27 Jul 2010 15:19:33 +0000</lastBuildDate>
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	<item>
		<title>Listen To The Right People, Ignore The Wrong People</title>
		<description><![CDATA[I&#8217;d like to know. Was I too harsh? 
A couple of weeks ago I was on a popular business forum and conversation moved to my favourite chestnut, newsletters. 
OK, just to be clear on this topic, if you&#8217;ve got a business where you have repeat customers, or want repeat customers and you&#8217;ve got the ability [...]]]></description>
		<link>http://salescomefirst.com/listen-to-the-right-people-ignore-the-wrong-people/</link>
			</item>
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		<title>Don&#8217;t Reinvent The Wheel</title>
		<description><![CDATA[Every time I buy a course one of the things I really want is the swipe file. I&#8217;ve got one of my favourite swipe files permanently on my desk, covered in scribble from my kids. 
So why do copywriters treasure their swipe files so much? It&#8217;s simple. And I&#8217;ll let you in on a little [...]]]></description>
		<link>http://salescomefirst.com/dont-reinvent-the-wheel/</link>
			</item>
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		<title>Great Resources</title>
		<description><![CDATA[I&#8217;m writing this article because I thought it was about time to share some of the great resources I use all the time.
And I&#8217;ve got cheap (ie Free) stuff, and I&#8217;ve got stuff that costs several thousand dollars. And all of it&#8217;s great value if you get it. The problem is that to do marketing [...]]]></description>
		<link>http://salescomefirst.com/great-resources/</link>
			</item>
	<item>
		<title>Think&#8230;Damn it Knuckleheads THINK!</title>
		<description><![CDATA[It&#8217;s not often I use the term &#8216;knucklehead&#8217; but I&#8217;m rolling it out for a very special reason. 
Sure, I&#8217;ve had it DIRECTED at me more times that I can count but today I had to get out the little hammer, break the glass on the case and use it. 
It&#8217;s because the businesses in [...]]]></description>
		<link>http://salescomefirst.com/think-damn-it-knuckleheads-think/</link>
			</item>
	<item>
		<title>Who DON&#8217;T You Want In Your Business?</title>
		<description><![CDATA[I wanted to talk about an advanced copywriting strategy in this article because it&#8217;s something that either gets missed or done incorrectly.
It&#8217;s called a repelling strategy. We know you&#8217;ve got to attract the right people to you but you also have to repel the wrong ones too. For example, if you run a landscaping business [...]]]></description>
		<link>http://salescomefirst.com/who-dont-you-want-in-your-business/</link>
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	<item>
		<title>The BIG Lesson On Failing</title>
		<description><![CDATA[Many business, especially startup ones go about testing and checking their idea by starting their marketing small, seeing who responds and making adjustments slowly along the way.
This is completely wrong. It&#8217;s a bad idea and this is why.
In business, and in anything in life for that matter the one thing that is most valuable and [...]]]></description>
		<link>http://salescomefirst.com/the-big-lesson-on-failing/</link>
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		<title>Themes</title>
		<description><![CDATA[A friend of mine used to sit in her office and just stare right ahead. 
 &#8220;Hugh&#8221; she said, &#8220;Sometimes I sit and think. Sometimes I just sit&#8221;. 
Got me thinking that people all over the country are paid a lot of money to sit in offices and DO stuff. As long as you&#8217;re banging away [...]]]></description>
		<link>http://salescomefirst.com/themes/</link>
			</item>
	<item>
		<title>Hype&#8230;Does It Work?</title>
		<description><![CDATA[Don&#8217;t you love those hypey sales letters? You know the ones that promise you&#8230;
&#8230; instant jaw-dropping results that&#8217;ll have you astounded and jumping up and down with ecstasy with how brilliantly amazing you are?
Now, truth be told, all this hype does work well for low priced products for newbies in certain markets. Particularly weight loss and [...]]]></description>
		<link>http://salescomefirst.com/hype-does-it-work/</link>
			</item>
	<item>
		<title>Positioning</title>
		<description><![CDATA[It&#8217;s as simple as this. 
Don&#8217;t compete on price.
It&#8217;s frankly the start of the slippery slope that&#8217;ll take your business downhill.
OK. Get this. I do business with a lot of people for a lot of things. Even every day things. For example&#8230;
My hairdresser ain&#8217;t the cheapest
Either is my masseur
Or my web developer
And I pay a [...]]]></description>
		<link>http://salescomefirst.com/positioning/</link>
			</item>
	<item>
		<title>How To Use Future Pacing</title>
		<description><![CDATA[I don&#8217;t understand why this isn&#8217;t talked about more. I&#8217;ve seen plenty of copywriting courses which don&#8217;t even mention it. Books, seminars, the works. Perhaps its one of those things people like to keep to themselves. Anyway I don&#8217;t mind sharing around what I know.
Future pacing is a technique where you describe what will happen [...]]]></description>
		<link>http://salescomefirst.com/how-to-use-future-pacing/</link>
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