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	<title>Sales Come First</title>
	<link>http://salescomefirst.com</link>
	<description>copywriting and marketing tips for your business</description>
	<lastBuildDate>Tue, 08 Feb 2011 14:48:01 +0000</lastBuildDate>
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		<title>A Missed Opportunity</title>
		<description><![CDATA[Some people should know better.
Last week I got a call from a well know property investing group out of Melbourne, only a jump away from where I live.

I won&#8217;t name them but their directory knows a thing or two about direct response. A few years ago when I first came across them they&#8217;d paid one [...]]]></description>
		<link>http://salescomefirst.com/a-missed-opportunity/</link>
			</item>
	<item>
		<title>Your 12 Step Sales Letter Template</title>
		<description><![CDATA[This is a widely distributed and followed formula for writing sales copy. It&#8217;s basic and easy to follow. I wanted to reproduce it here because if you want to write your own sales copy then you&#8217;ll get a pretty good result just by following it step by step. 
So print it out and keep it [...]]]></description>
		<link>http://salescomefirst.com/your-12-step-sales-letter-template/</link>
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	<item>
		<title>Where My Money&#8217;s Coming From In 2011</title>
		<description><![CDATA[Well here it is, 2011 and given it&#8217;s time for New Years Resolutions, I&#8217;m going to make sure you get more regular ideas and tips from me.
So to begin with, I wanted to give you my personal thoughts on the things that will make a BIG difference to you in 2011.
I study what works very [...]]]></description>
		<link>http://salescomefirst.com/where-my-moneys-coming-from-in-2011/</link>
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	<item>
		<title>The Wiggles &#8211; The Greatest Productisers Of Them All</title>
		<description><![CDATA[Can you learn a lesson from a children&#8217;s entertainment group?
What if that group were one of the highest earning groups in the country, earning around $45m last year. Not bad for a bunch of guys in coloured skivvies.
But while you might think The Wiggles are paid for jumping around and singing songs for little kids [...]]]></description>
		<link>http://salescomefirst.com/the-wiggles-the-greatest-productisers-of-them-all/</link>
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		<title>Are You Targeting The Right Prospects?</title>
		<description><![CDATA[If I was a plumber my house would be flooded. There&#8217;d be leaky pipes everywhere. Good thing that I&#8217;m not!
But then again as a copywriter I&#8217;ve been as guilty as the next person of neglecting my own business. And while I help my clients grow their businesses by targeting the right prospects and getting the [...]]]></description>
		<link>http://salescomefirst.com/are-you-targeting-the-right-prospects/</link>
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		<title>Price is NOT a competitive advantage</title>
		<description><![CDATA[I&#8217;ll be direct here. Your unique selling point should not (repeat not) be price.
And what better way to show you this in action than with this real life example I just read (I&#8217;ll give a summary if you don&#8217;t want to read it)
http://www.theage.com.au/national/dfo-has-bankers-nervous-20100814-1247s.html
Basically DFO which is Direct Factory Outlet is in serious financial trouble. They&#8217;re [...]]]></description>
		<link>http://salescomefirst.com/price-is-not-a-competitive-advantage/</link>
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		<title>Listen To The Right People, Ignore The Wrong People</title>
		<description><![CDATA[I&#8217;d like to know. Was I too harsh? 
A couple of weeks ago I was on a popular business forum and conversation moved to my favourite chestnut, newsletters. 
OK, just to be clear on this topic, if you&#8217;ve got a business where you have repeat customers, or want repeat customers and you&#8217;ve got the ability [...]]]></description>
		<link>http://salescomefirst.com/listen-to-the-right-people-ignore-the-wrong-people/</link>
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		<title>Don&#8217;t Reinvent The Wheel</title>
		<description><![CDATA[Every time I buy a course one of the things I really want is the swipe file. I&#8217;ve got one of my favourite swipe files permanently on my desk, covered in scribble from my kids. 
So why do copywriters treasure their swipe files so much? It&#8217;s simple. And I&#8217;ll let you in on a little [...]]]></description>
		<link>http://salescomefirst.com/dont-reinvent-the-wheel/</link>
			</item>
	<item>
		<title>Great Resources</title>
		<description><![CDATA[I&#8217;m writing this article because I thought it was about time to share some of the great resources I use all the time.
And I&#8217;ve got cheap (ie Free) stuff, and I&#8217;ve got stuff that costs several thousand dollars. And all of it&#8217;s great value if you get it. The problem is that to do marketing [...]]]></description>
		<link>http://salescomefirst.com/great-resources/</link>
			</item>
	<item>
		<title>Think&#8230;Damn it Knuckleheads THINK!</title>
		<description><![CDATA[It&#8217;s not often I use the term &#8216;knucklehead&#8217; but I&#8217;m rolling it out for a very special reason. 
Sure, I&#8217;ve had it DIRECTED at me more times that I can count but today I had to get out the little hammer, break the glass on the case and use it. 
It&#8217;s because the businesses in [...]]]></description>
		<link>http://salescomefirst.com/think-damn-it-knuckleheads-think/</link>
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