GREED

Are you greedy? Come on, seriously are you?

Deep down wouldnt you like to eat in the best restaurants whenever you go out, and not have to worry about being able to afford it. Or have a house with a massive $100k theatre room, or to drive around a racing track in a sports car like Jeremy Clarkson on Top Gear. Better clothes, more exotic holiday destinations, luxurious hotels. Wouldnt it be cool to pull up in front of your friends in a Porsche 911. Or hang around with the best and most successful in your industry.

Well if you’re reading this then there’s a good chance you’re in business. And if you’re in business you need to be greedy to survive. Because if you’re not you’ll get swallowed up in a second.

Its human nature, and since I’m going to be talking about emotional triggers over the next few articles I figured greed is a good place to start.

And greed is one you should exploit when you’re writing any advertising.

And hey, usually its money, although it doesn’t have to be. It can be greed for food, attention, credibility, whatever. Its anything that people want more and more of.

So if you’ve got anything to do with business opportunities (such as making money online) you’ve got to appeal to their greed glands. More money for less work. Or if you’re selling financial products, accounting, mortgage brokering you’ve got to sell people on more than just the money. You have to write to them about the lifestyle it’ll give them. The new found respect from others. All the elements that people get GREEDY about.

Look, why not go and look at any great sales letters on investing and you’ll find that there’s much more time spent selling people on the idea of being rich than there is on the actual product. That’s no mistake. You long time subscribers might remember me saying that people make their buying decisions on emotion and then justify them with logic.

It’s worth refreshing your memories here http://salescomefirst.com/unlock-their-feelings-and-unlock-their-wallets/

So just remember that greed is a critical emotion that you’d best not ignore. Use it to get your prospect savitating at the money that’s waiting for them. And one word of caution…make sure you’re believable. Nobody’s going to buy your products or use your services just because you tell them they’ll make a million dollars. They have to be convinced of that fact too.

So next time you write an advertisement work out what your prospects are greedy for and get to work showing them:

a) what their life will be like when they get it,

b) how your product delivers that lifestyle and

c) that you and your claims are credible

Next week its quite the opposite. Its something that complements greed nicely though.

I look forward to talking to you then.

All the best,

HTsignature1