People carry guilt around like a bag of bricks on their backs.
“Am I spending enough time with my kids”
“I was out and didnt spend ANY time helping my wife last weekend”
“My child seems to be slipping behind at school. Am I spending enough time helping them with their homework”
“I’m not earning enough to make life easier, or to take my family on holidays this year”
I wrote for a product showing people how to get higher rents from their investment property and said:
“Some investors have even cut back on their children’s activities just to make ends meet.“
If you were feeling guilty about just cutting back on swimming or dancing lessons for your kids, would this hit you right between the eyes?
So have a look at your customers, and see what guilt they carry with them. Then describe it in your sales copy…and then solve it. And if their last emotion they feel before they finally drift off to sleep at night is guilt, then THIS emotion is incredibly powerful.
Anyway, this is the last of the 5 core emotional triggers. To summarise them, they are:
- Greed
- Fear (Fear, and fear of loss)
- Pride
- Love
- Guilt.
Next week I’m going to launch into a brand new series.
Its based on the idea that any business can double its profits in 6 months or less. And even though it sounds like a wild claim, its true…if you follow some simple strategies. Most business owners have been taught that you should aim for 10% growth a year and they’ve become conditioned to it.
What happened was I saw a presentation a couple of weeks ago at Pete Godfrey’s Members Conference by a guy who has a business selling reconditoned engine cylinder heads. Now, you’d THINK this was going to be boring. But it wasnt. In fact, it was one of the best things I’ve ever heard. You see, this guy had gone from a tiny business to a multi-million dollar operation. And he did it by applying direct response marketing techniques in every single corner of his business.
So good in fact that he won Dan Kennedy’s Marketer Of The Year award, which is kinda like the Oscars for Direct Response marketers.
He didn’t just double his business. He doubled it…
…again, and
…again…and
…again! He just keeps doing it, over and over and over again.
So…how would you like me to show you how its done?
Well, starting next week I’m going to give you 2 tactics each week that’ll do exactly this. In fact, just using a few of these tactics will see you double your profits. Imagine what happens if you use them all.
I can’t wait to get started!
All the best,
Hugh Thyer
<Are you looking for a copywriter for your next project? Contact Hugh at www.salescomefirst.com to discuss your needs>
