How To Double Your Business – Lesson 2

These two strategies are related, and VERY powerful. This is how you keep yourself in the minds of your customers constantly.

Strategy 3: Monthly printed newsletters. This is best where your customers are easily accessable. If you’ve got 10,000 interested people in a $17 eBook, this probably isnt going to be cost effective. But if you’ve got a professional service, like a finance professional, mortgage broker, physiotherapist, lawn mower etc etc etc then this strategy is HUGE! You become the trusted advisor, and objections to price literally melt away. While your competitors are quickly forgotten, you’re the one people think about when they need your services…OR when they’re asked if they can recommend someone.

And ‘yes’. I said ‘printed’. A printed newsletter sent in the good old mail has far more value than an email, which can get deleted in a key stroke. Done right, your monthly newsletter will get ripped open and read over a cuppa. Imagine that! Your customers spending 10 minutes a month letting YOU promote yourself to them. All for about $1 which is all it’ll cost you.

I wrote a whole article about newsletters which you can review here.

Oh, and I should mention, it CAN take a bit of time doing a newsletter. Maybe a couple of hours a month. So if you’re scared of doing some work to be successful then give up now. For the amount of time it takes to produce a monthly newsletter, you wont get a better bang for your buck.

By the way, I have a newsletter sample service which I’ve developed. The deal is quite simple. For $500AUD I will write up a sample newsletter for you, so you see how it fits together. I also write some sample articles and a sample editorial to give you the style of writing to use. Plus I tell you everything you should put in your newsletter on a regular basis, so you understand why I’ve done it the way I have. If you want to implement a newsletter in your business (and you should) drop me an email at hugh@salescomefirst.com.

Strategy 4: Weekly email newsletter. Send out a 1 pager each week. But here’s a big tip. Don’t just send an email. Write up a professionally presented document and save it as a PDF. This adds a level of professionalism, because it has your letterhead, logo etc on it. And of course a strong compelling headline.It doesn’t have to be long. Just send information on what’s happening in your industry and how it will affect your clients. Or send them some ideas. Even some home-spun philosophies.

Just don’t foret the golden rule – “Always be selling”.

In combination with a monthly printed newsletter you get yourself in front of your customers 5 times a month using 2 different media. And since it costs an estimated 8 times as much to get a new customer as it does to keep an old one, doing something simple like this means you’ll be spending your time working out new ways to increase your earnings from each customer instead of running around trying to get a new customer into your business. Slash the number who leave your business and spend your time making money from your herd, instead of replacing them.

*** Remember – We’re ALL in the Relationship Business ***

All the best,

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