Sales Come First

It’s times like these that I think you’re lucky that you subscribe to these articles.

I say that without any ego because tonight you’re going to get something that’s actually very valuable.

It’s a swipe file with a difference. Why?

This swipe file has ‘No Words’.

The reason for this is quite simple. Its my private file of little pictures, images, word art etc that I use to add spice to my sales messages.

“Remember your text books?”

Man they were hard to read. Actually, with so much text and nothing to break it up it actually becomes weary on your eyes, and this kills readership.

To break things up, try…

Different fonts
 

I especially like Georgia, Courier and Verdana.

Bold

Italics

Underlined

Centred

Different colours

Even put things in quotes. Actually, did you know that…

“Headlines in quotes outperform ones without quotes”

Interesting, huh.

A favourite of mine is…

…a bold subheading

over a couple of lines

in bold, with elipses (…) where I’ve put them!

You can even indent some sections to make them stand out.

Then of course there’s some of the things in this file I’ve attached.

hughs handy images

Enjoy. Its a little gift to you.

All the best,

Hugh Thyer

<Are you looking for a copywriter for your next project? Contact Hugh at www.salescomefirst.com to discuss your needs>