This is literally from my recent in the trenches experience.
You see right now I’m renovating a house. If you haven’t done it you’re probably thinking ‘Awwww, how nice’. But if you’ve done it before you’re probably thinking ‘You poor barstad. Why the hell did you do something so STUPID?’
Anyway, right now I’ve got walls and a roof. Nothing but mud outside and nothing in my floors except a termite infested subfloor and some stumps – less than there were originally. But damn it I want to get it done and get my family back in it.
So when the restumper said the only way to get there quicker was to dig around the bearers and get more clearance around the joists, I did it. So far I’ve removed about 5 cubic metres of dirt and this stuff’s like concrete in places. Even had to hire a jackhammer to get through some of it. I’ve got a lung full of dirt to cough up and my arms, back and neck ache constantly.
So why am I telling you this?
Its because sometimes you have to roll up your sleeves and get it done. Gotta put in the hard yards to make it happen. In fact it’s often what separates the successes and the ‘wanna bes’. And the best part is…anyone can do it. You don’t need any special skills or experience. Get in and give it your all and what happens is:
- you find the people you need help from
- you work out the best way to do things
- your customers love you and want to keep spending with you because you’re busting your gut to delight them
Take MASSIVE ACTION.
It’s exactly what I’ve done. I’ve had a house full of people doing quotes and work. At times I’ve had a carpenter, electricians and an excavater all working around each other while I explained what I wanted to a tiler. Even had to buy a separate diary just to keep track of it all.
And tomorrow? Well, my restumper wants to push me back a week because my floor wont be fully dug. Think I’m going to listen? Hell no. It’ll be ready by the end of next, come what may. Massive action my friend, massive action.
I do it in my business too. We all should. Get things done better, faster and more often. There’s no reason anyone can’t do it. Take massive action and all the skills will come. So will the clients and the money. The richest people aren’t the best. They’re simply the hardest working.
Is Donald Trump the best developer? Bill Gates the best computer programmer? Did Richard Branson put Virgin Air together easily, or did he struggle and bust his gut to do it? Plenty of talented people without olympic medals. Plenty of elite athletes who aren’t the best but are simply the hardest working.
Anyway, it’s late and I’m putting the finishing touches for my new campaign for another couple of hours before bed. What will you be doing tonight?
All the best,
![]()
Hugh Thyer
PS Next week is junking it up/visual elements. Promise.
<Are you looking for a copywriter for your next project? Contact Hugh at www.salescomefirst.com to discuss your needs>


