What To Watch Out For If You Have Rights To Sell Somebody Else’s Products – Part II

Hi folks

Last week I told you the first big mistake I see people make when they start reselling somebody else’s products.

If you missed it you can get it here:
http://salescomefirst.com/what-to-watch-out-for-if-you-have-rights-to-sell-somebody-elses-product/

OK, this week I’m going to tell you the second big mistake I see people make. Actually this one’s not JUST limited to people reselling products. In fact I see it with all sorts of products.

And that’s a lack of a solid marketing plan.

People come to you with a product they want to sell and you write the sales letter. But sometimes its pretty obvious that they haven’t figured out where all the leads are going to come from. Often they’re just running a lead gen ad in a local paper, or relying on SEO to do it. But the truth is that a marketing plan is often missing in these businesses whereas it should be there from THE BEGINNING!

About a month ago I wrote about this about marketing systems:
http://salescomefirst.com/systems/

What it shows is that you need a really solid way of-
a) attracting people to your site with an irresistable offer (there’s heaps of ways to do this)
b) getting them to register their interest (it could be a free report, 5 day mini-course or something else entirely)
c) selling to them
d) trying a few more times to get them to buy
e) sell them something else if they’re not interested, and
f) if the buy, then they join a whole new sequence for upsells to other offerings

In fact, I could easily write more steps here including joint ventures, getting referrals and so on.

And while I’m getting into it, there are heaps of ways to attract people in step (a) as well. You’ve got SEO, joint ventures, pay-per-click campaigns, newspaper and magazine ads, publishing articles, sharing them around, answering questions on sites like Yahoo Answers, blogging, uploading videos to YouTube. There’s heaps of ways to get traffic.

But I can sometimes tell that people who I write for lack a plan for getting traffic and turning it into $$$.

So my advice is this. BEFORE you decide to resell other people’s products, make sure you’ve got a plan in place for doing this. Remember, internet marketing isn’t always easy. It can take a lot of work to get up and running. And if you’re not prepared to sit down and work it all out first then you’re probably destined to waste a lot of money…and worst still…you’ll waste a lot of TIME!

The good news is if you’re worked it all out and you’ve got time aside in your schedule to put your plan into action then odds are you’ll be well ahead of 90% of the people you’re competing against.

Next week I’m going to jump off the internet entirely and go back to good old fashioned paper and ink.

It’s time to talk lumpy mail, and how to get more people to rip your mail open, busting to see what’s inside the envelope.

I’ll talk to you all next week.

As always, your feedback and comments are always greatly appreciated.