Sales Come First

Well here it is, 2011 and given it’s time for New Years Resolutions, I’m going to make sure you get more regular ideas and tips from me.

So to begin with, I wanted to give you my personal thoughts on the things that will make a BIG difference to you in 2011.

I study what works very closely and this is where I’m going in 2011. I’m also going to be directing my clients down these paths too.

One thing about me is I’m not what you’d call an early adopter. I need to see something in place and working before I do it. I let others do the testing because it saves me time, slashes the risk involved for me and lets other smart people work out how to make it work first.

Facebook is a great example. I’ve only been there for a few months, and I’ve used that time stalking the big guys and girls. Watching what they’re doing and seeing what works. And even talking to them about what they’ve done. So now I’m there my learning curve has been cut dramatically.

So here are the things that will be big for me, my clients and for you in 2011.

1. Video is growing more and more popular and getting great results. But don’t think that because it’s not written down you don’t need to use a copywriter, or study copywriting to do it well. However it’s easier for non-copywriters to produce copy that sells, especially if you’ve got the systems I have.

2. Personal branding, as opposed to image based brand awareness is still an easy way to dominate your market. It’s not easy to do but once you identify who your clients are you can position yourself as the expert for that niche.

3. Customer re-activation is the fastest and easiest way to get money coming in the door…without exception. Don’t waste your time or money looking for new clients until you’ve exhausted your current list. It’s as simple as writing a letter to people you haven’t heard from in a while and making them an exceptional offer to start using you again.

4. Building a list of products, even if you sell services. I’m going to add some products to my list, including another level of consultancy which may come with a product. It’s important to let people try you out first, so these products let people work with me a little bit before committing further. Products also mean making money without trading hours for it.

5. Facebook. Right now I’m setting up a fan page and will be talking more and more with my friends on facebook. You can friend me too. Just look up Hugh Thyer. I’d love to hear from you. I know a lot of people who are making a lot of great business contacts through Facebook, and it’s proven to be a terrific media to keep connected.

I’d love to hear what your top priorities for 2011 are. As always, all feedback is appreciated. Even if you don’t agree with what I say.

Next week I’m going to share a 12 step sales letter writing system. It’s not mine, but I’ll give it to you and give you a couple of pointers too. If you’re planning to write your own sales copy, this template is a must have, so be on the lookout for it. And, just to see how many people are reading to the bottom, if you send me an email (hugh@salescomefirst.com) I’ll send you the link in advance.

All the best,

Hugh

<Are you looking for a copywriter for your next project? Contact Hugh at www.salescomefirst.com to discuss your needs>